Stage 00 | Entry
Prerna Redamalla. Growth Marketing Analyst.
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I'm a marketer with a content and campaign background who went back for an MS in Marketing Analytics because I wanted to understand the numbers behind the work, not just the work itself. What actually drives me is figuring out why something works and then building the thing that proves it.
Built a Google Ads strategy for a mental health nonprofit from the ground up, starting with Reddit and ending with a 3.70% CTR, nearly double the industry average.
Social growth loops and marketing observations that turn attention into engagement.
Took a dormant university program account from inconsistent posting to 20K views in 30 days by building a content system, not just content.
Field notes
What If Strava and F1 Did a Collab Nobody Asked For But Everyone Would Join?
A campaign idea hiding inside a Strava route screenshot, along with the growth numbers that make it worth pitching.
I've Switched AI Tools Three Times. Here's What It Taught Me About Brand Loyalty.
Most of what we call loyalty is just switching cost in disguise. My AI journey explains why.
WhatsApp Changed the Race Car Emoji. Nobody Noticed. That Was the Point.
WhatsApp silently turned the red race car emoji black. 2.3 billion users. Zero notifications. That's not a bug, it's a brand strategy.
I Spent an Hour Talking Myself Out of My Own Product Idea.
The best feature decisions are about knowing what would break what you already built.
“Prerna played a key role in managing and growing our MSMA social media presence; her creativity and eye for design consistently elevated our content.”
The moment where audiences stop scrolling and start participating. Product marketing, prototypes, and the toolkit that makes it happen.
Redesigned how Spotify could turn passive listeners into active fan communities through era-specific chatrooms, personalized roadmaps, and identity-first product design.
Toolkit
GTM & Growth
Analytics
CRM & Email
Creative
AI Tools
Certifications
Lifecycle campaigns and the operator history behind them.
Designed a 14-day lifecycle email campaign across 3 behavioral segments to convert trial users into paying customers before they churned.
Experience
Sep 2025 to May 2026
Research Assistant · Cal State East Bay
Managing LinkedIn and Instagram for the MS in Marketing Analytics program, including content calendar, copy, and engagement.
Jan 2024 to Jul 2024
Marketing Intern · Divami Design Labs
Wrote B2B SaaS copy and built campaign reports for clients across fintech, healthtech, and enterprise software.
Aug 2023 to Dec 2023
Content & Community Intern · Little Uthopia
Grew Instagram following from 1K to 2K and ran content operations across social, email, and blog channels.
“From day one, she showed a strong willingness to learn and take ownership of her work. Proactive, receptive to feedback, and someone the team could depend on.”
Open to full-time roles in growth marketing, PMM, and content operations. Based in the Bay Area, open to relocation anywhere in the US.
Open to growth marketing and lifecycle roles. Available now.
prerna.redamalla@gmail.com
